The Broadway Asia Company is among the largest production, management, licensing and touring companies of live entertainment productions throughout the Asia Pacific region, and its founders, Marc Routh and Simone Genatt Haft, are two of the most active commercial Broadway producers throughout the global market. Over the last 10 years, theatrical productions by the Broadway Asia partners have played in 400 cities in over 40 countries on five continents, including 37 cities in China. Broadway Asia International has garnered more than 50 global theatrical awards through its many collaborations, including recent productions with Warner Bros. Theatrical Ventures, DreamWorks, Nickelodeon, Rodgers & Hammerstein, Universal Studios, MGM Theatrical, Beijing Huairou Theater, Baruch/ Frankel/Viertel/Routh and Elephant Eye Theatricals, among others.

Select international productions include many Tony Award-winning musicals:

The Sound of Music; The King and I; The Producers; Hairspray; Legally Blonde; Movin' Out; Rent; West Side Story; 42nd Street; Swing!; Catch Me If You Can; Joseph and the Amazing Technicolor Dreamcoat; Cinderella; I Love You, You're Perfect, Now Change; Footloose; Big River; Smokey Joe's Café; and worldwide productions of Cookin'; SpongeBob Squarepants Live; I Got Merman; Stomp; Break!; Vietnamese Water Puppets; Brazil! Brazil!; and Fuerzabruta. In development is DreamWorks Kung Fu Panda, Arena Spectacular, directed by Franco Dragone. Broadway Asia is the exclusive Asian representative for theatrical licensing for the Rodgers & Hammerstein theater library in China, Korea, Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Singapore, Taiwan, Vietnam, Thailand and India, including over 90 Broadway titles. Top licensing titles include Rock of Ages, The Addams Family, Rain Man, Legally Blonde, Evil Dead, and Toxic Avenger. Additionally, Broadway Asia International executive produced the multimedia musical Reel to Real, the Movies Musical, created and produced in Beijing, China, followed by a highly acclaimed run at the Edinburgh Festival Fringe, and Creature from the Black Lagoon for Universal Studios, California, a theme-park musical based on the Hollywood horror film. Scheduled to premiere in Beijing in the Fall of 2012 is a new Mandarin-language, contemporary musical written by Maury Yeston and Jeffrey Hatcher based on the legendary Chinese opera, Peony Pavilion.